Importance of case study

Our study on Inbenta, for example, allowed us to demonstrate how an explainer video helped Inbenta increase conversion rates by 20%. Such an exercise helps the investigator in understanding the fears, aspirations, and fantasies of the individual, and provides guidelines regarding what can be done to deal with the problems faced by the individual. They can provide all the relevant data students need to discuss and resolve the central issue, or only some of it, requiring students to identify, and possibly fill in (via outside research), the missing information. In clarifying lines of history and causation it is more useful to select subjects that offer an interesting, unusual or particularly revealing set of circumstances. They present realistic, complex, and contextually rich situations and often involve a dilemma, conflict, or problem that one or more of the characters in the case must negotiate.

Instead of simply talking about a product, case studies allow businesses to show how their product can be used. There are hundreds of businesses competing against you for your customer’s attention. The background variables that have contributed to the present status of the individual are assessed. For instance, clinical science has produced both well-known case studies of individuals and also case studies of clinical practices.

His medical, family, and social histories are taken into consideration to understand his unique experiences. They can be real, with all the detail drawn from actual people and circumstances, or simply realistic. It is one of the qualitative research methods used mostly by the clinical psychologists. When selecting a subject for a case study, researchers will therefore use information-oriented sampling, as opposed to random sampling. It’s a picture that’s worth a thousand words—providing an illustration of what you do, not just an explanation. Although they have been used most extensively in the teaching of medicine, law and business, case studies can be an effective teaching tool in any number of disciplines.

Outlier cases (that is, those which are extreme, deviant or atypical) reveal more information than the potentially representative case. Complete information on the meaning and importance of case study method of Psychology. It really helps our customers to envision how videos can help to explain what they do and increase conversions in the process. Instead of talking more about yourself, case studies focus on the customer and how they’ve used your product. Customers get to describe the process and the results of implementing your product from their own perspective. These case studies are likely to appear in formal research venues, as journals and professional conferences, rather than popular works.

Without them, you’re stuck with explaining what you do and why it’s beneficial to customers. They can require students to examine multiple aspects of a problem, or just a circumscribed piece. They also give students practice identifying the parameters of a problem, recognizing and articulating positions, evaluating courses of action, and arguing different points of view. A good case keeps the class discussion grounded upon some of the stubborn facts that must be faced in real life situations. Businesses use them to show how their product or service has been implemented successfully by customers. This case study about Inbenta, for example, allows us to demonstrate how an explainer video helped Inbenta increase conversion rates by 20%. Usually; case study examines behaviors in the real life context, collecting information about the individual from multiple sources, such as parents, family members, peers, teachers, and other relevant persons in the life of the individual.

It really helps our customers envision how videos can help explain what they do while increasing conversions in the process. Alternatively, a case may be selected as a key case, chosen because of the inherent interest of the case or the circumstances surrounding it. Without case studies, you’re stuck with explaining what you do and why it’s beneficial to customers. Sometimes much can be learned from studying just one individual and his unique experiences and behaviors for helping him improve some aspects of his behavior. A case selection that is based on representativeness will seldom be able to produce these kinds of insights. Businesses can use them to show how their product or service has been implemented successfully by their own customers instead of simply talking about their products. Instead of talking more about yourself, you focus on how a customer used your product.